Gil's Blog

Gil Horsky's insight into marketing, innovation and design.

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Horsky's thoughts on marketing, innovation and design.

Welcome to Gil Horsky's blog. Horsky is passionate about marketing, innovation and design. This blog is a collection of Horsky's reviews and thoughts on the latest in the industry.

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Horsky at DLD Conference (3)

Horsky Reflects on Successful DLD (Digital Life Design) Conference

Gil Horsky takes a retrospective look at this year’s DLD (Digital Life Design) Conference, the annual technology and innovation festival hosted in Tel Aviv, Israel. Embarking on its fifth year, the DLD conference was marked by events across the country’s capital and hosted over 5,000 global attendees, including Horsky, 106 international delegations and over 100 festival […]

Horsky at DLD Conference (3)

Horsky Speaks at DLD Tel Aviv Innovation Festival

  Gil Horsky, Innovation Executive at Mondelēz, attended this year’s DLD (Digital Life Deisgn) Conference in Tel Aviv as part of the FoodTech & Agtech Revolution Panel. At the event, Horsky explained why Israel is a world leader in the food technology sector. “From an innovation perspective, this is something Mondelēz is especially keen to follow closely, in addition […]

Sugar covered dounts - Horsky

Horsky on Anti Sugar: From Fad to Trend

Gil Horsky comments on the changing attitude towards sugar, with the anti-sugar movement seemingly gaining momentum According to a new report from Rabobank, the shift in attitude towards sugar can be attributed to several factors, including warnings about rising obesity rates, government initiatives such as soda taxes, and manufacturers’ commitments to lower sugar content in […]

Four Snacking & Packaging Trends

While the sit-down family dinner isn’t dead, it seems to be the exception rather than the rule. Today, consumers are more likely to snack throughout the day, even when socializing over the weekend. There are four snacking trends that packaging designers can leverage to create product/package combinations that win consumers over. Mission Nutrition: From the addition […]

How Brands Grow 2.0

When I started my career in marketing in the FMCG industry, I had a manager that advised me to focus my marketing efforts on my brand loyalists. In his words “You should try to make our loyal consumers even heavier users of the brand, as probably 20% of our them can represent 80% of our […]

GloCal Packaging: Balancing global consistency with local relevance

The term “Think global, act local” was first coined in the context of environmental challenges, but has taken on a much wider meaning in recent years. The desire by multi-nationals and their marketing teams to drive a consistent proposition, packaging and design across markets and geographies is clear. It enables to quickly roll-out from one […]